Pay Per Click
So, you are a business or a company. You have made the website and want to start the marketing activities to increase the brand visibility and generate relevant traffic and conversions. But, is the most important or your biggest concern the “turn-around time” i.e. you either need immediate results or are willing to invest in long-term solutions but also need a “quick way” in the meantime??? Pay-Per-Click campaigns are the best solutions for you then.
An advertising campaign can be created to maximize your online visibility on search engines within a short time by displaying your ads. It is payable depending on the number of times your ads published online gets clicked on by the users. The result is relevant, targeted audience with a very short turn- around time (PPC campaigns once started become visible within hours).
“The best part – you decide the budget, the target location and the media for displaying your ads. To top that, campaigns can be modified (edited, changed, paused, stopped and restarted) as and when required based on your business goals”
The two highly used modes by our experts of PPC campaigns which can effectively bring relevant visitors to your website, social media page, etc. are:
- Google Adwords – It’s the PPC campaign which run on Google and its partner networks. In the words of Google Experts, “No matter what your budget or how little time you have, you can reach new customers and grow your business using Google’s online advertising program. With AdWords, you can choose where your ad appears, set a budget that’s comfortable for you (there’s no minimum spending commitment), and easily measure the impact of your ad.Reach people exactly when they're searching the Internet for what you offer.”
Our company is a member of the Google Engage program (A program which helps online marketing companies turn into Adwords experts and other Google products – so that our clients always get the best of the solutions and great deals).
- Facebook Ads – It is the PPC campaign run on the Facebook platform. The reason it has proved it to be very successful – “it is extremely well-targeted”. A Facebook Ad campaign is very specific and as a business owner you are allowed to select the key targeting metrics – age group, geographical location, and most importantly “interests” of the viewers. It gives you a very positive advantage as the only viewers who see your ads are the ones who would be interested in the products, services, information, deals, etc. that you are offering. Our experts work with you to understand your goals & objectives and then create a result oriented campaign aligned to it.
To know how we can help you in managing the PPC campaigns and get the best results for your company, call us or write to us by clicking here.